Each new generation of patients is becoming more internet-savvy, and are turning to online sources to find information about healthcare before ever seeing a doctor. As an orthopedic surgeon, you might not treat younger patients on a regular basis unless you do sports medicine. However, even the behavior of older patients is shifting. You also […]
Orthopedic Practice Marketing
Orthopedic practices have unique marketing concerns that other practices do not. The right marketing strategy can help you attract more of the patients who really need your services and are a good fit for your practice.
We have found that orthopedic practices need 3 key components for a successful marketing strategy: an effective website design, online marketing, and patient education. Each of these components work together to help you attract new patients and keep your current patients happy.
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Update on Mobile Usage for Orthopedic Websites (Updated for 2020)
We know that an increasing number of people are spending significant amounts of time on mobile devices. According to Pew Research Center, 81% of Americans own a smartphone as of 2018, and 46% of smartphone owners say that they mostly access the internet via their phones. Because so many people own and use smartphones to […]
Orthopaedic Marketing Tactics to Avoid (Until You’ve Mastered Digital)
We often talk about the marketing tactics we recommend for orthopaedic practices, but we also want to discuss some of the strategies we don’t recommend. A lot of the more “traditional” forms of marketing for orthopaedic practices have revolved around advertising offline. However, offline marketing can be very costly, and it’s difficult to determine your […]
Local Outreach Efforts to Connect with Patients and Physicians
Getting involved in your community and getting to know your local network of physicians helps get your name out there in a different way than more traditional marketing efforts. When you make a good impression on patients and colleagues, they are more likely to remember you when your services are needed. Just by making the […]
Personal Branding for Physicians
Branding might not seem as important for physicians as it does for other types of professionals and businesses. However, in this changing medical landscape, physicians need to treat their practices more as businesses, and personal branding is a part of that. In this case, branding isn’t necessarily about logos and taglines. Simply put, a physician’s […]
How Marketing Can Help You Gain Control of Your Practice
In recent years, there have been a lot of changes to the ways that medical practices operate. Reimbursement levels are lower, so many physicians are feeling pressure to take on more patients to keep reimbursement levels the same. Specialists like orthopedic surgeons and gastroenterologists rely on referrals from primary care practitioners for the majority of […]
What Can Orthopaedics Learn about Marketing from Plastic Surgery and Dentistry?
If you’re responsible for running an orthopaedic practice, you know you face a very different challenge in marketing your business than someone responsible for a plastic surgery or dentistry practice. That said, you have an opportunity to learn from these practices in terms of marketing. In general, plastic surgery and dentistry practices tend to take a much […]
