This week’s episode is the first in a 3-part “reboot marketing series” for medical practices. In this episode, Michael, Scott, and Jared discuss how to keep an eye on marketing ROI in the midst of a lot of changes. A lot of practices are waking back up and starting to actively grow their patient volumes […]
Podcast
The Paradigm Shift of Healthcare podcast is an interview show that discusses how healthcare’s changes impact stakeholders in health systems, insurance companies, technology companies, and the patient population.
Episode 75: Marketing Refresher Series, Pt. 3
This week’s episode is the third in a 3-part “marketing refresher series” covering some of the foundational aspects of your digital marketing that may have been neglected because of the pandemic. As organizations begin to come out of survival mode, it can be easy to overlook the fundamentals. In this episode, Michael, Scott, and Jared […]
Episode 74: Marketing Refresher Series, Pt. 2
This week’s episode is the second in a 3-part “marketing refresher series” covering some of the foundational aspects of your digital marketing that may have been neglected because of the pandemic. As organizations begin to come out of survival mode, it can be easy to overlook the fundamentals. In this episode, Michael, Scott, and Jared […]
Episode 73: Marketing Refresher Series, Pt. 1
This week’s episode is the first in a 3-part “marketing refresher series” covering some of the foundational aspects of your digital marketing that may have been neglected because of the pandemic. As organizations begin to come out of survival mode, it can be easy to overlook the fundamentals. In this episode, Michael, Scott, and Jared […]
Episode 71: Nailing Your Marketing Mix, Pt. 2
You have a lead; now what?? While Part 1 of our marketing mix discussion focused on starting points such as landing pages and content marketing, Part 2 walks through the lead conversion process that happens once someone is in your sales or marketing funnel. In this episode, you’ll learn how to pay more attention to […]
Episode 70: Nailing Your Marketing Mix, Pt. 1
There are so many marketing channels to choose from, and it doesn’t get any easier now that consumer behavior has changed during the pandemic. Sometimes it can feel like all you have to do is choose tactics from a menu, but that usually just leaves a sour taste in your mouth. In this first of […]
Episode 66: How to Plan Communications in 2021
A lot of medical practices found themselves without a good way to communicate with patients during the pandemic. The good news is that it’s within reach for almost everyone. In this episode, you’ll hear where your marketing and communications focus should be in 2021, how to help patients who continue to put off care, and […]
