Recently, we’ve talked at length about how the HHS guidance on online tracking affects the use of analytics tools like Google Analytics. However, this isn’t the only type of online tracking that the bulletin addresses. Another tracking tool that has come under scrutiny is Facebook’s Meta Pixel, which is used to track website activity after […]
How HIPAA Applies to Your Practice’s Online Marketing
While you’re probably used to having to deal with HIPAA in your office, websites and online marketing have always been an area that wasn’t clearly as defined. However, a recent bulletin issued by the U.S. Department of Health & Human Services (HHS) on the use of analytics and online tracking tools indicates that they are […]
Are Your Analytics HIPAA Compliant?
While you are likely aware of all of the ways you need to maintain HIPAA compliance in your office and day-to-day interactions with patients, did you know that HIPAA extends to your online presence, as well? Google Analytics has long been used by marketers in every industry to measure and assess website traffic. However, the […]
Choosing an Online Marketing Provider for Your Practice? Ask These Questions
When your practice is searching for an online marketing provider, you’ll hear a lot of sales pitches about why each company is the best one for you. Naturally, every company puts their best foot forward when they’re trying to make the sale. That said, it’s easy to get swayed by a sales pitch, especially if […]
60 Ways to Market Your Medical Practice
As the old saying goes, you shouldn’t put all of your eggs in one basket. Likewise, you shouldn’t stick to just one marketing strategy for your practice, either. Incorporate different elements into your strategy for the best return on your investment. Below are 60 different ways you can market your practice, grouped by type of […]
The Importance of Accessibility on Your Practice’s Website
Web accessibility is a topic you may have heard us discuss if you’ve spoken with us recently or listened to our podcast. Accessibility is important for any website, but especially if you are a medical practice. Just like you make sure that your office is accessible to patients who have different types of disabilities, you […]
The Top 6 Ways Patients Search for Doctors Online
Although many ortho, spine, and neuro practices get patients through word of mouth and referrals, an ever-increasing number of patients still go online to get more information. We also have to consider the patients who didn’t get a referral from another doctor, friend, or family member, perhaps because they moved to a new city or […]
