These days, it’s common for medical practices to have either an appointment scheduling service or appointment request form on their website. However, there are still just as many practices who are resistant to the idea. There are a lot of valid reasons why a practice might not want to allow appointment scheduling or requests online. […]
Which Online Ads Are Best for Your Practice?
If your practice has looked into running online ads recently, you may have been surprised at just how many options are available. In our experience, not all online ad options are best for medical practices. On some platforms, medical practices are heavily restricted or even prohibited from running certain types of ads. Though patient behavior […]
Tips for Marketing Your Regenerative Medicine Practice
Because regenerative medicine is a newer field, and treatments are generally nonsurgical in nature, the approach to marketing this type of practice is a bit different than what we would recommend for a surgical practice. Whether you are a practice that solely focuses on regenerative medicine, or an orthopedic practice that offers regenerative medicine as […]
Content Marketing for Spine Surgeons
When marketing your spine surgery practice, there are a number of factors you have to contend with. Not only do you have to market yourself online to compete with other spine surgery practices, but you are also up against other providers who treat symptoms like “back pain,” including chiropractors, massage therapists, and acupuncturists. So, you […]
Content Marketing Strategies for Hospitals and Practices
Healthcare marketing has always been on the tail-end of adopting new marketing strategies (content marketing included), but an old-fashioned mentality is not necessarily the culprit. Unlike other industries, healthcare is very highly regulated. Sure, if mistakes are made in other industries, it could hurt the reputation of the company, but if a healthcare marketer makes […]
Local SEO and Why It Matters for You
Local SEO is yet one more buzz-phrase to throw around when it comes to online marketing, so let’s go ahead and clarify so that we can all be on the same page. Local SEO is the type of search engine optimization that businesses with brick-and-mortar locations should be using. Local SEO is specifically targeted at […]
Do You Speak Your Patients’ “Language?”
Do you speak the same “language” as your patients? No, we’re not asking if you can speak foreign languages, although that is important if you have patients from different cultures. In this case, what we mean by “speaking your patients’ language” is conveying information to patients in a way that they understand. Patients have different […]
