When medical office managers have to oversee the day-to-day processes within the practice and manage the practice’s social media, it can be difficult to stay on top of everything. That’s where a social media plan comes in handy. Whether you take care of all of your practice’s social media posts yourself, or several people are […]
How Google’s Paid Search Works
Every time someone does a search on Google, two algorithms will decide the order in which results will appear. The first algorithm delivers the non-paid (organic) search results, and the websites that are best optimized for search engines will rank near the top. The second algorithm provides the paid search results. The number of paid […]
Do’s and Don’ts: Email Marketing for Medical Practices
Email is a great way to communicate with patients. In our often fast-paced lives, many patients actually prefer to hear from their healthcare providers through email. Email marketing and communication offers several benefits for your practice as well. It allows you to quickly and easily communicate with patients. You can target the message to a […]
Content Writing vs. Paid Search (SEO vs. PPC)
You need to boost traffic to your website, but do you go with pay-per-click (PPC) advertising, or search engine optimization? What is the difference, and which is better? In this post, we’ll break it down for you so that you can make the best decision for your practice. Paid Search (PPC) With pay-per-click advertising, you […]
