Paradigm Shift of Healthcare

Paradigm Shift of Healthcare

It's time to think differently about healthcare, but how do we keep up? Each week, the trio of Michael Roberts, Scott Zeitzer, and Jared Johnson bring you the people and ideas that are changing the way we address our health. If you’re looking for amazing stories from providers and thought leaders who are changing patient care, this is the podcast for you.

Your Hosts

Michael Roberts

Michael Roberts

Michael Roberts is the Marketing Director for Mudbug Media, a web development company with a quirky name from New Orleans that’s responsible for the P3 Inbound marketing platform for orthopedic, spine, and neuro practices. He is also the co-host of the Shifting Paradigm of Healthcare podcast, an interview show that discusses how healthcare’s changes impact stakeholders in health systems, insurance companies, technology companies, and the patient population.

Scott Zeitzer

Scott Zeitzer

For more than 20 years, Scott has helped orthopedic, spine, and neuro practices attract new patients and grow their practices with online marketing services. He has also helped medical device companies market themselves both in a direct-to-patient capacity and to hospitals and physicians. He holds a masters in biomedical engineering from Tulane University, and he sold medical devices to orthopedic surgeons and neurosurgeons for nearly 10 years.

Jared Johnson

Jared Johnson

Jared builds innovative healthcare brands through digital strategy and engaging content that turns heads. Onalytica named him a #DigitalHealth Top 100 Influencer, and his peers nominated him to the #HIT100 list of health IT social media influencers twice. He is a keynote speaker, prolific content creator, host of the Healthcare Rap podcast and author of Connect the Docs: Put Digital Health Into Practice.

Episodes

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Episode 25: The "Netflix Meets Costco" of Primary Care

January 24, 2020

How would you benefit if your relationship with your doctor was described as “Netflix meets Costco?” Direct Primary Care, or DPC, is a new way of providing primary care that is making good on its promise to help people stay healthier and spend less on healthcare. Dr. Kirby Farnsworth, owner of Simply Direct Health, shares…


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Episode 24: Successful Practice Manager = Successful Practice

January 16, 2020

Many great sports professionals led their teams to championships as players but were unable to coach a team when they didn’t star. Likewise, a practice administrator could be incredibly detail-oriented and organized but ultimately fail without coaching to fill gaps in social skills and managerial style. Cheryl Toth, a consultant for Karen Zupko & Associates…


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Episode 23: Evolving Business Options for Orthopedic Surgeons

December 30, 2019

More orthopedic surgeons and vendors are focusing on alternative forms of treatment such as biologics and laser therapy. Michael, Scott and Jared discuss some of the business implications of these evolving treatment options that were discussed at the Orthopaedic Summit (OSET). Learn how this theme applies not just to orthopedic practices, but broadly across medicine…


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Episode 22: The Need for Health Information Exchanges

December 23, 2019

Health Information Exchanges, or HIE’s, have only existed as a business concept for a decade, but they are already solving many issues related to sharing private health information between providers. Brian Mack, marketing manager for Great Lakes Health Connect, and a former HIMSS social media ambassador, provides a “state of the state” overview of HIE’s…

About P3

Mudbug Media, the team behind the P3 Platform, has worked in the medical space since 1998. We’ve built websites and applications for clients ranging from surgical practices to device manufacturers. While many companies have experience with web design and development, we also bring the experience and knowledge necessary to help practices thrive.