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Online Marketing for Orthopedic, Spine, and Neuro Practices

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Paradigm Shift of Healthcare

It’s time to think differently about healthcare, but how do we keep up? Each week, Michael Roberts and Scott Zeitzer bring you the people and ideas that are changing the way we address our health. If you’re looking for amazing stories from providers and thought leaders who are changing patient care, this is the podcast for you.

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Michael Roberts

Michael Roberts

Michael Roberts is the Marketing Director for P3 Practice Marketing out of New Orleans. He spends a great deal of time with the healthcare industry both professionally and personally, which gives me the perspective of what stakeholders on either side of the care equation need.

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Scott Zeitzer

Scott Zeitzer

For more than 20 years, Scott has helped orthopedic, spine, and neuro practices attract new patients and grow their practices with online marketing services. He has also helped medical device companies market themselves both in a direct-to-patient capacity and to hospitals and physicians. He holds a masters in biomedical engineering from Tulane University, and he sold medical devices to orthopedic surgeons and neurosurgeons for nearly 10 years.

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Connect with the Paradigm Shift of Healthcare in Your Inbox

Every episode of the Paradigm Shift comes with a complete transcript that’s added after the show initially goes live, and we select a favorite quote from all of our guests.

If you’d like to be notified when all the resources for our episodes are available, please use the form to subscribe.


Episodes

  • Episode 110: Our Top Advice for Online Marketing in Healthcare
    January 4, 2022

    This is the final episode of Paradigm Shift of Healthcare. Throughout this podcast series, we’ve shared a lot of advice on healthcare marketing, particularly in the online space. For our final episode, we wanted to share our top advice on online marketing for individual providers and small practices, larger medical organizations, and medtech companies. Engage […]

  • Episode 109: How Practices are Facing the Ongoing Reality of COVID
    December 20, 2021

    As we look ahead to the new year, COVID is still very much a reality. However, vaccinations and changes in processes have allowed for more flexibility with practice operations, providing patient care, and attending conferences. In this episode, we’ll discuss what practices are doing now as compared to a year ago, and our plans for […]

  • Episode 108: What Web Accessibility Means for Medical Practices
    December 13, 2021

    In this episode, we discuss why you should pay attention to web accessibility for your practice, how to evaluate accessibility on your site, and what you can do to improve. We are joined by Vasu Tummala, a Senior Designer and Front End Developer here at P3 and our staff expert for all things related to […]

  • Episode 107: Finding the Pathway to Your Practice’s Marketing Goals
    December 6, 2021

    As we’ve said many times, marketing for medical practices is not a one-size-fits-all type of engagement. While marketing can take some testing and tweaking to get it right, identifying your goals can help to identify the pathway to get started. In this episode, we’ll discuss some of the most common goals we see for medical […]

  • Episode 106: Why Your Practice Marketing Strategy Needs Regular Checkups
    November 29, 2021

    Just like your patients need regular follow-up visits or checkups, so does your practice’s marketing strategy. Online marketing best practices are continually evolving to keep up with changes in search engines. If you aren’t taking the time to update your strategy, you could fall behind your competitors. In this episode, Michael and Scott explain why […]

View All Previous Episodes

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About P3

Health Connective, the team behind the P3 Platform, has worked in the medical space since 1998. We’ve built websites and applications for clients ranging from surgical practices to device manufacturers. While many companies have experience with web design and development, we also bring the experience and knowledge necessary to help practices thrive.

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