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P3 Practice Marketing

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Podcast

The Paradigm Shift of Healthcare podcast is an interview show that discusses how healthcare’s changes impact stakeholders in health systems, insurance companies, technology companies, and the patient population.

Episode 40: Keeping Communications Open When Offices Are Closed

May 15, 2020 Last Modified: May 15, 2020

How should physicians, practices, and healthcare facilities be communicating with the public? What about interactions with med tech and pharma reps? This episode is a deep dive into the nuances of keeping communicating open when facilities may or may not be closed. Scott, Michael, and Jared discuss the workflow for treating patients safely and the […]

Episode 39: Planning to Reopen for Elective Surgeries

May 15, 2020 Last Modified: May 15, 2020

Two leading orthopedic surgeons, Dr. Ira Kirschenbaum and Dr. Vinod Dasa, discuss what it will take for providers to reopen for elective surgeries. Guidelines by the CDC and governors are helpful, but it’s ultimately up to each medical team to make the final call on what patient safety should look like throughout the care process. […]

Episode 38: How Private Practices Can Tackle Public Health

May 15, 2020 Last Modified: May 15, 2020

The medically underserved have been disproportionately impacted during the COVID-19 pandemic. It’s easy to feel helpless, but there are more opportunities than ever to step in and make a difference, according to John Gorman, chairman of Nightingale Partners, an advisory firm connecting capital to payers and providers of care to the medically underserved. Learn how […]

Episode 37: Responding to Negative Payment Trends

April 24, 2020 Last Modified: April 24, 2020

Now is the time for physicians to review their business models, consider new opportunities, and address payment trends head-on, according to Dr. Tom Davis, founder and principal at TED Consulting. As the payment world grows more complex and unclear, the path to success comes by understanding which financial aspects of your practice you can control, […]

Episode 36: Why Now is the Time to Renegotiate Payer Contracts

April 15, 2020 Last Modified: April 15, 2020

Payer contracts will continue to play a major role in shaping the business models of the future for practices, perhaps even more so in the post-pandemic world. Nathaniel Arana, owner and lead negotiator at NGA Healthcare, details why now is the time to gain a better understanding of how to negotiate reimbursement rates and navigate […]

Episode 35: COVID-19 Business Effects for Practices

April 8, 2020 Last Modified: April 8, 2020

Practices are scrambling to understand the business effects of COVID-19. Scott, Michael, and Jared point to examples of how practices are communicating with patients, updating their websites, and dealing with other business ramifications of the pandemic. Amid the whirlwind of changes, there are bright spots of hope for providers and patients alike. This conversation is […]

Episode 34: How Telehealth is Reaching Underserved Communities in Crisis

March 31, 2020 Last Modified: March 31, 2020

The rise of telehealth has been one of the lone bright spots in the midst of the COVID-19 pandemic, particularly for traditionally underserved patient populations. This week, we speak with Dr. Daren Anderson, director at ConferMED, a telehealth platform for eConsults, and an expert in safety net practices. Dr. Anderson describes the plight of front-line […]

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