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P3 Practice Marketing

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Podcast

The Paradigm Shift of Healthcare podcast is an interview show that discusses how healthcare’s changes impact stakeholders in health systems, insurance companies, technology companies, and the patient population.

Episode 19: The Ongoing Quest for Interoperability

November 12, 2019 Last Modified: November 12, 2019

One of the biggest barriers to innovation in healthcare today is the inability to easily use and exchange data among healthcare organizations and the software solutions they use. This presents a disconnect between health systems and the health tech world. Paige Goodhew, product marketer for Redox, shares the goal of enabling technologies in the hands […]

Episode 18: Patient Acquisition Strategies Inside & Outside the Practice

November 5, 2019 Last Modified: November 5, 2019

Time for a reality check on patient acquisition. There are things outside the practice that draw new patients, and there are things inside the practice. There are local outreach efforts to connect with patients, and marketing tactics to avoid until you’ve mastered digital. There are reasons to build patient relationships and improve your patient experience […]

Episode 17: Shifting the Conversation from Healthcare to Health

October 22, 2019 Last Modified: October 22, 2019

If Individuals are given information on their personal health risks, will they change their health behaviors for the better? How can a health system impact its community when it views itself as more than just a place to treat sick people? What can happen when healthcare executives lead by example? Suzanne Hendery, Chief Marketing Officer […]

Episode 16: Highlights and Insights, Part 4

October 16, 2019 Last Modified: October 16, 2019

 Take a deeper dive into what it takes to be a change agent by revisiting recent interviews with DJ Mitsch, Colin Hung, and Dr. Jim Ballard. Join Scott, Michael, and Jared as they review how to create a vision and gain buy-in to create incremental changes that have a ripple effect in other organizations. […]

Episode 15: Bundled Payments Bring Benefits

October 7, 2019 Last Modified: October 7, 2019

Simplifying the payment process for healthcare can be like turning a large ship, but bundled payments have been a large step forward. Dr. James Ballard, an orthopedic surgeon in Portland, walks through the benefits of bundled payments for patients, payers, and providers. When doctors look at the world, they can bemoan all the difficulties of […]

Episode 14: Open Minds and Online Communities

September 30, 2019 Last Modified: September 30, 2019

It’s amazing how a respectful exchange of ideas can create positive change. Colin Hung shares what he has learned from chatting with thousands of healthcare executives in his 7 years as one of the co-founders of the #HCLDR online community. What started as a weekly tweet chat has turned into a global online community of […]

Episode 13: Highlights and Insights, Part 3

September 20, 2019 Last Modified: September 20, 2019

 Take a deeper dive into the paradigm shifts discussed by previous guests Debra Stevens (Arizona Care Network), Bonnie Sheeren (Houston Health Advocacy), and Dan Dunlop (Jennings Healthcare Marketing). Join Scott, Michael, and Jared as they examine the themes of being proactive and collaborative when seeking innovation. The best outcomes occur at the intersection of […]

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