Streamlined site design leads to big wins for children’s practice
Having a web-responsive website and a user-friendly way for patients to request appointments may not seem like it will make a significant difference to their online presence, but this practice was very impressed with their results.
At a Glance
Monthly online appointment requests have nearly doubled.
The Client
This client is a multidisciplinary, patient-based center of excellence for the treatment of all orthopaedic conditions in children, adolescents, and young adults. There are 7 physicians in the practice whose specialties include Scoliosis, Kyphosis, Pediatric orthopedics, Sports medicine, Fractures and trauma, Foot/ankle, and Hand/upper extremities.
The Situation
The practice needed to make their website more productive and functional for patients and their families.
Our Solution
Built a responsive website on our P3 Publish platform and included the Appointment Request button in a prominent location in the header of the website, making it available on every page.
Results
Our client has nearly doubled the monthly appointment requests on their website while maintaining relatively similar amounts of traffic, meaning the site is now twice as efficient in obtaining patient appointment requests.
Prior to the redesign, they received an average of 85 online appointment requests per month. Since the new website has gone live, their appointment requests have doubled and they now average about 168 online appointment requests per month.
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