Content marketing leads to increased online appointments
In about 6 months, this large orthopedic practice doubled the number of new patient appointments requested through their website. Adding unique content about their key procedures helped search engines like Google find their website to display to potential patients.
At a Glance
115% increase in monthly online form submissions
Our client is a comprehensive medical and surgical practice devoted to the care of musculoskeletal problems. They are a large practice with 9 physicians that have been serving the greater Augusta area for over 40 years.
Our client wanted to improve their website’s search engine optimization and increase the number of patients visiting their new website.
Created unique content about their specialties to add to the website. By creating custom content about their specialties, we are able to educate patients and highlight the expertise of their physicians, while significantly improving their search engine optimization.
Keeping in mind that it can take several months for Google to index new content and start showing it in search results, the new content really started to gain traction in September 2019. Traffic to their website increased by about 20%, and average monthly appointments increased by over 100%! This indicates that the content on their site is attracting more qualified patients who are ready to make appointments.
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